The young entrepreneurs proving students are the CEOs of the future

Today’s students have a strong entrepreneurial streak. More than 25% of university students in the UK either currently run their own business, or plan to do so in the future, according to a recent study. In fact, Student Beans was founded in 2005 by two young graduates, James and Mike Eder, who were inspired by their experience at university and saw a gap in the market for a student loyalty platform for the digital age. Global corporations like Google, Facebook and Microsoft were also founded by students.

Those who have studied at university earn an average of £32,500, compared to £22,000 for non-graduates, which is one of the reasons why current students are such a valuable audience. Here are some of the coolest and most inspiring startups launched by student entrepreneurs.


At the age of 20, Stanford University student Joshua Browder launched DoNotPay, a collection of chatbots that tackle inequality in the legal system. The bots empower users to resolve everyday issues, from complaining about a landlord to requesting maternity leave and disputing parking tickets.


Charleh Dickinson’s background as a medal-winning gymnast, swimmer and athlete inspired her interest in the Paleo lifestyle. While studying at Sheffield Hallam University, she launched Designed2Eat, an online health food store stocking items that are free from wheat, gluten, sugar and more, also tapping into the veganism trend.


Brown University roommates Gabi Lewis and Greg Sewitz were inspired by Asia when they brought cricket protein bars to the US. Yep, they actually contain a flour made from crickets! The product puts a quirky twist on the protein trend, and appeals to students who are more adventurous than ever when it comes to food.


One of the most exciting clothing startups to come out of the US in recent years is Hillflint, a college apparel brand founded by students from Dartmouth and Princeton. The fast-growing business is another great example of students understanding exactly what products and marketing will appeal to their peers.

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California Polytechnic student AJ Forsythe was helping his friends fix their broken smartphones, when he realised he had a viable business. By the time he graduated, the company had 40 technicians, and today they have over 5,000. According to CNBC, it’s now a multi-million dollar company.

If your brand is looking to reach the high-earning consumers of tomorrow, students should be key to your marketing strategy. Get in touch to find out how Student Beans can support your student marketing goals.