5 classic fashion brands that students love
The resurgence in popularity of classic fashion brands, from designer to sportswear, is proof that legacy brands can reinvent themselves for a Millennial and Gen Z audience. Here are some of the brands that were highlighted as student staples in our 2018 Student Shopping Report, and how they have remained relevant to new generations of fashion fans.
Originally part of legendary London department store Peter Robinson, Topshop launched as a standalone brand in 1964. By partnering with celebrities, influencers and fashion designers, the brand has been a favourite with the youth audience throughout its lifetime. Topshop is one of the retailers that pioneered the student discount concept, and is one of our brand partners here at Student Beans.
Nike makes up over a third of the branded footwear market worldwide, with a value of 15 billion dollars. Its ubiquity doesn’t put off students, who told us Nike was one of brands they’d most like to offer a student discount. Sportswear is a huge trend on campus at the moment, especially the athleisure style, which mixes fashion with comfort.
Nike might be the biggest sportswear brand, but Puma is the hottest trend in the market right now, according to the students we spoke to. The German brand’s collaboration with Rihanna was a defining moment in 2014, and their partnership with Arsenal football club also earned them a loyal following of football fans.
Our student panel reported seeing a surprising number of high value items on campus. Tommy Hilfiger was one of the brands they mentioned, especially their range of hoodies. Tommy Hilfiger was huge in the 90s, so it’s the perfect designer brand to suit the resurgence of 90s style on campus today, with vintage originals as popular as new releases.
Another brand you might not expect to see worn by students is Gucci, but our panel told us they spotted many of their peers wearing Gucci trainers. A good brand name is considered very important when shopping for shoes, and it’s a product they are willing to invest more in - especially when they find a pair that they truly love.
Want to find out more about the brands that students love, and why? Check out our 2018 Student Shopping Report, available here.