Why Freshers is the most important week of 2018 for youth brands
Freshers is the biggest event of the year for Student Beans and the brands we work with. We offer our partners the opportunity to get their brand in front of hundreds of thousands of new students at the most influential time in their university experience.
Here are five reasons why Freshers should be at the centre of your student marketing strategy.
1. Students spend more than any other time of year
Research by Voxburner in 2017 found that 60% of students spend as much as double their usual outgoings during the Freshers period. 79% said a good discount is what makes a brand stand out.
2. Students have more money at the start of the academic year
Loans, grants and bursaries drop into students’ accounts in September, which means both new and returning students have more money to spend.
3. Freshers make purchases in new brand categories for the first time
Starting university often involves leaving home and buying everyday items for cooking, cleaning and other purposes for the first time. Now is the time to gain their brand loyalty.
4. Starting uni is a great excuse for shopping
When students move into university accommodation they want to make their room their own. That means posters, cushions, kitchenwares... not to mention a whole new wardrobe full of the latest trends to impress their classmates!
5. Students create habits that will last their university career and onwards
During Freshers, students are exploring new cities and choosing their favourite spots for shopping, eating, going out and more. If they find a place they love, they’ll go back again and again.
Want to find out how Student Beans can help your brand be the hottest on campus this Freshers? Get in touch today.