Online isn’t everything: Our tips for reaching students IRL
Most student marketing advice focuses on digital, and it’s totally understandable. A 2017 report by SCG found that US school and college students spend up to 11 hours per day on social media. However, there are many other ways to get the attention of this valuable audience, and a cross-channel marketing strategy is the key to raising brand awareness.
Here are 4 ways to win over students offline.
Experiential has been a major buzzword of the past year. Creating a real life moment is a memorable way to promote your brand, and it can even cross over to online when consumers share photos and videos of their experience on social media. A great example from 2017 was Stranger Things’ takeover of Topshop’s flagship store in Oxford Circus.
Students say they are more influenced by their friends and family than celebrities or social media stars. This makes word of mouth a very powerful form of marketing among this audience. Ensure your brand has a presence on campus by hiring student ambassadors and incentivising them to promote your brand.
You might think print is dead, but there are still several publications that can get you in front of a young audience. The free magazines given out in London and other cities, such as NME, Shortlist, Stylist and Time Out, are perfect as students often pick them up for a casual browse while on the go.
Get involved with an event that students love and you’ll always be associated with positive feelings when they encounter your brand in future. Festivals are the ultimate choice, but if you want to start a bit smaller, try a local club night or community event with a strong student presence. Make sure your logo is prominent and consider giving out freebies or discounts on the day.
Looking for more advice on how to grow your student audience? Get in touch with the Student Beans team here.