8 marketing tools every youth brand should be using

It always makes our day when we discover a new marketing tool that saves us time and gets great results. Here are some that everyone whose job involves marketing to students and young people should know about.


Get involved in the major digital marketing trend of 2018 by setting up a Facebook Messenger chatbot for your brand. Chatfuel is free and easy to use - no coding required. Their current clients include MTV, Adidas, Uber and Buzzfeed.


Publishers and brands will find many uses for Buzzsumo, the service which ranks the biggest influencers and most shared content for any topic. Get inspiration from trending articles and discover the social media stars you should be collaborating with.


Visual content is the key to success on social media platforms like Instagram and Twitter. No design expertise is required to create stylish, professional images on Canva. Start with a template and import your own images or use Canva’s own design elements.


Tired of using the same old generic stock images, or living in fear of copyright claims? Unsplash has an incredible selection of photographs which are totally free to use for personal or commercial purposes. You’ll be amazed by the quality and variety on offer.

Google Trends

Whether you’re working on an SEO strategy or deciding which keywords to target for your next advertising campaign, Google Trends is a valuable and fascinating tool. It’s also worth checking for inspiration as to which trending topics to write or tweet about today.

App Annie

App Annie is the essential analytics tool for any brand that has its own app. Use it to gain user insights and competitor intelligence. Develop an app marketing strategy tailored to your audience and needs, and watch your acquisition and engagement stats grow.


If your business doesn’t have its own in-house design team, how can you find great creative talent to work with on a freelance basis? Dribbble is used by up-and-coming designers to showcase their work and connect with potential clients.


Want to get an edge on your competitors? Use SimilarWeb to compare your website’s traffic share and sources with other similar brands. The tool is useful for finding out about emerging trends and new players in your market. Clients include Google, AirBnB and eBay.

To get more advice on youth marketing and find out how setting up a student loyalty program with Student Beans could benefit your brand, get in touch today.